Online marketing can often be confusing and daunting to the business owner as the internet is full of companies offering 1st page results for thousands of dollars. This however does not have to be the case as there are many options available for the small business owner to get the marketing ball rolling.
Google search makes up for over 80% of all online searches therefore it is important to ensure that your site is Google friendly and has all the correct coding in place to guarantee that Google knows your website is there.
SEO refers to search engine optimisation and is designed to make your website more favorable to Google to get you to the first page position. SEO Takes Time to show results as it will take Google some time to find your optimised website.
Instant Results
If you are after instant results than Google Adwords is the low cost marketing option that can transform your website into generating profits and capturing potential market share. Adword campaigns can be adjusted so that you will never go over your monthly budget and can be completely adjusted to suit your intended target market. Adwords establishes a PPC (Pay-per-click) billing system by which you only pay for each click to your website.
Yahoo also offer PPC options and are statistically cheaper to advertise with when compared to Google however for maximum results I suggest using Yahoo coupled with an effective Google Adwords account. Shopping networks are also a great place to list your products. Shopping networks such as MSN shopping and Yahoo shopping offer large exposure to the products that you are selling with you only paying for the clicks to your website.
Find Out more
If you are serious about growing your business and would like more information on E-Commerce marketing then please feel free to contact me: nathan.jennison@googlemail.com or by going to www.nathanjennison.com to see what I can do for your business.
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