Here’s a list of 40 lead generation strategies.
How many are you currently using and, out of them,
how many are you using correctly?

Blogs
There are many different platforms for creating a blog presence online, and these are one of the most powerful ways to bring
visitors to your website.

Articles
Article marketing online is one of the best techniques for gaining trust as an expert in your niche and it works as well offline as it does on the internet.

Pay-Per-Click Ads
Pay per click advertising can be a very effective way of advertising “providing” you have the right testing and back end sales systems in place, (otherwise you can lose your money).

SEO (Search Engine Optimization)
SEO (while a great strategy if you have at least a couple of thousand dollars to invest) isn’t as important as many would like you to think. Value for money, compared to other strategies, you can get just as many visitors to your site (and FASTER) if you know what you’re doing.

Directory Marketing
Niche marketing online directories are an often overlooked free marketing tool. If you have an area of expertise you can utilize this form of connecting, networking and marketing with others.

Web Content / Information Marketing
Developing web content in an ongoing way is one of the most rewarding “long term” strategies you can use to carve out your own uniqueness as an expert in your area of business.

Social Marketing
This strategy, when you have the time to set it up the right way and work it correctly, is a very powerful way of online networking and rapport building, and work will come from this when done right and consistently.

Video Marketing
Almost “no-one” apart from the online marketing gurus are using this form of “trust building” market
ing. It’s something that can be virally spread and is very fast online.

Pod Casting
Pod casting (or audio marketing) is something that will build a very targeted list of followers who are enthusiasts in your area of business.
No matter what you do, you can create niche areas of keen followers.

Viral Give Aways
Just as the term states, “Viral Marketing” when crafted the right way can be your most powerful ally. Think of it this way, you’re either creating a positive or a negative viral exposure to your business.

Forum Marketing
Finding enthusiast forums in your niche and connecting, networking and providing value for its readers is something that can, if done right, generate leads and sales very quickly.

Banner Advertising
Banner advertising is like having an online billboard and it can be quite effective or ineffective. But it must be done the right way.

Your Own Affiliate Program
Most people overlook the power of creating their own affiliate program, little do they know that if done correctly they could attract
quite a lot of sales and leads through this guerrilla marketing strategy.

Link Building
This links online and offline sources to your website, hence the potential for inbound leads. However, if done incorrectly it will “hurt” your website and possibly your reputation online.

Link Buying
Yet another strategy that is linked heavily to SEO strategies. It can be rather costly however, but if used as an overall
strategy (and it has its purpose) can be extremely effective for high rankings in the search engines like Google, Yahoo etc.

RSS Feeds
This is a strategy used for content that you constantly update. It allows people to subscribe to the latest developments in your business / life that you might be writing about. (these are often implemented on blogs to receive updates when a new blog post is created).

JV Recruitment
The Joint Venture is one of the most powerful online and offline strategies that you could ever implement. If per chance you happen to impress a very large marketing partner, you could make a lot of sales in a very, very fast time frame.

Newsletters & Ezines
Having a regular “correctly structured” newsletter and ezine (electronic magazine) with rich information can be a very effective way of deepening your relationship and trust with clients and potential clients.

White Papers
If you’re in a technical niche in business, by strategizing around writing white papers for your clients you demonstrate first hand your position as an expert.

Short Reports
A short report is similar to a white paper however, not technical in nature nor anywhere near as long or detailed, they are still very targeted to solving your clients problems and helping them want to learn more from you (they are NOT a sales letter).

Web Site
A website presence can often be completely backwards in an online marketing sense. Creating a unique online lead funnel
is one of the most important functions of your website, however most are nothing more than a static, online brochure.

Testimonials
How many testimonials have you received from people on the phone.

How many of them have you recorded in writing to display to others… I know it’s obvious… but have you DONE IT?
It’s tremendously powerful in creating sales conversions for your products online.

 Now consider these specialty offline marketing methods...
Are you using at least Ten of these?

Host / Beneficiary


Viral Campaigns


Coupon Systems


Strategic Alliances


Referral Systems


Piggy Back



Direct Mail


Thank You Cards


Shop A Dockets


Point Of Sale


Promotions


Newsletters (Online & Offline)


Business Cards


Fund Raising


Networking


Test & Measure


Sponsorship


Billboards


Yellow Pages


Newspaper Ads


Flyers

 How many are you using at the moment?

Were you aware that by putting only 10 of the above in place
for your business could have MASSIVE effects!

Are you open to a discussion on how using some of the above
methods can drastically increase your lead flow and sales this year?

YES... Then give Adam Price at Nett Knowledge a call on:
0402 600 387 or 4915 7622

We’ll go over these strategies with you and show you
how they will your business this year!